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At Newhorse Toys, based in Shenzhen, China, we bring over 12 years of specialized expertise to premium custom plush toy manufacturing. Backed by a dedicated team of over 60 senior pattern makers and design engineers, we seamlessly transform your creative concepts into tangible products. Our 20,000 m² production facility is built to handle high-volume orders with ease, supported by a rigorous export-grade quality control system. Partnering with us delivers a smooth OEM/ODM collaboration, dependable on-time delivery, and the complete peace of mind that comes with a proven, market-tested industry partner.
Driven by over a decade of dedication to craftsmanship, Newhorse Newhorse Toys has evolved into a reliable manufacturing partner in the custom plush industry. Throughout our 12 years history, we have continually advanced industry benchmarks through sustainable material sourcing, creative design engineering, and modern automated production.
Today, powered by 50 dedicated production lines, our facility achieves a monthly capacity exceeding 3,000,000 units, supported by a 3-7 day turnaround for free prototype sampling. With exceptional speed and structural precision, we transform your design concepts into soft, safe, and cherished keepsakes. Newhorse Toys remains dedicated to being the world's most trusted custom plush partner-recognized worldwide for high quality, continuous innovation, and master craftsmanship.
Founded in Shenzhen in 2014, Shenzhen Newhorse Toys Co., Ltd. has dedicated over a decade to the custom engineering and OEM/ODM manufacturing of premium plush products for global character brands and IP holders.
Dual production hubs across Shenzhen and Guangxi, providing 20,000 square meters of integrated facilities optimized for prototyping, precision sewing, and scaled assembly.
A dedicated technical team transforming 2D illustrations into dimensionally stable 3D plush prototypes, focusing on micro-facial expression, proportion accuracy, and fabric physics.
Flexible, modular production setups structured to handle varied batch sizes, complex character apparel, multi-material assemblies, and fast turnaround schedules.
High-throughput manufacturing capability designed to reliably fulfill international IP drops, peak seasonal deliveries, and continuous global retail rollouts.
Comprehensive multi-stage quality control-from raw fabric screening and in-line stitch inspection to full-run needle detection-rigorously calibrated against approved golden samples.
At Newhorse Toys, we deliver end-to-end OEM/ODM solutions designed to turn your character concepts into market-ready plush collections.
At Newhorse Toys, Every custom plush item is engineered to comply with core European and North American directives-including (CE, EN71, ASTM F963,etc)-ensuring seamless global distribution and protecting your brand equity at every stage.
CE-ROHS
CE-EN71
EN71
GBT-19001
GBT-24001
GBT-45001
ASTM F963
CPSIA
CPC
ROHS
Sedex
BSCI
